More than anything, JoJo Siwa's music is an extension of her - confident and gleefully unrestrained. She matches the rush and intensity of the maximalist pop soundscapes around her with uncompromising lyrical honesty and unfettered creative freedom. Absolutely nothing is off the table as the multiplatinum history-making global force of nature, entrepreneur, television and film star, bestselling author, and philanthropist candidly opens up about life, love, and everything in between.
Beyond generating streams and views in the billions, earning multiplatinum and gold plaques, and attracting an audience of nearly 70 million followers across social media, JoJo Siwa is a trailblazer. She has consistently shattered one ceiling after another. During her first-ever tour, she sold out over 100 arenas and emerged as "the youngest artist ever to headline and sell out the UK's O2 Arena." Speaking of making history, she shined on Dancing With Stars as "the first contestant to dance with a same sex partner." She led, executive produced, and garnered EMMY Award nominations for both Siwa's Dance Pop Revolution and The J Team. Plus, she notably joined Season 17 of So You Think You Can Dance and launched the popular JoJo Goes on Facebook Watch. At the same time, she has presided over a merchandise line responsible for hundreds of millions of dollars in revenue. Giving back at every turn, she remains an active board member of Dancers Against Cancer.
A Gen-Z icon, it's no wonder TIME hailed her among its coveted "100 Most Influential People" in 2020. In 2024, she kickstarted an unfiltered and undeniable phase of music with her massive single "Karma," which has gone on to garner over 60 Million streams and views worldwide. The song took the internet by storm and paved the way for performances at Pride festivals (including some record-setting audiences) in Chicago, Miami, Los Angeles, New York, and London. On July 12, 2024 she unveiled her anxiously awaited 5-song EP, Guilty Pleasure.
Since the release of Guilty Pleasure in July 2024, JoJo's popularity has continued to soar. Her every move and cultural impact is now covered daily by countless media outlets everywhere from Saturday Night Live, to the The Tonight Show and as far reaching as The Housewives of Beverly Hills. The Queen of all media, she performed her hit song "Karma" at the 2024 Australian TikTok Awards, broke the internet with her highly discussed Ladygunn magazine cover, and in November 2024, she dropped a new track, the TikTok trending hit "Iced Coffee."
Now, in 2025, JoJo Siwa is just getting started with new music and hitting the stage with her next tour, "JoJo Siwa Live".
